ABOUT

EdTech Executive with SaaS/PaaS, High-Technology & AI, Advertising, and CPG Org Leadership Experience 

Lee Peters CEO/FOUNDER

For 20 years I've bridged technology, business, and market development work and teams in multiple industries with innovative, data-defined and differentiated local and global go-to-market strategies. positioning organizations to increasing leads, opportunities, and annual revenue and market shares, and provoking high B2B and B2C customer response for marquis orgs like Pearson, Scholastic, Learning Ally, ASCD, Microsoft, Certiport, Adobe, Sun Microsystems, ETS, Hitachi, Riverdeep, and Disney.

A constant learner, I'm an accomplished entrepreneurial leader with extensive P&L, product IP development, content marketing, sales, partnership, thought leadership, channel, start-up and product management success, having established strategic selling and marketing organizations, corporate reorgs and M&A integrations resulting in sustained relationships, improved margins, and verifiable increases in revenues, renewals, profits, and cost-reductions.

I have experience as both a leader and a Board Member for for-profits and non-profits; have been an investor; am a former adjunct faculty member, blogger, and contributing author at Suite101.com; and, am a documented public speaker and presenter with a deep understanding of the B2B and B2C customer segments in Education; Ed-Tech & eLearning; Software; SaaS; Hi-Tech; CPG Retail & Wholesale; and Consulting Services, with some adjacent experience in Finance, Energy, Advertising, and Healthcare.

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